- specialized in brand experience -

Protect your digital identity
Fake it!

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The Book

DEUTSCH

amazon.de
Murmann

ENGLISH

amazon.com
itunes

book_covers

What People are Saying

  • This is an urgently needed, hands-on guide how everyone can protect their data and, ultimately, their identity in the age of Facebook and Google, intrusive apps and government surveillance. It’s a warning to not voluntarily turn us into machine readable objects that can be traded, manipulated and exploited by large digital platforms.

    Andrew Keen, author of “The Internet is Not the Answer,” “Digital Vertigo” and “The Cult of the Amateur.”

  • Fake It! is an illuminating primer not just why but how you can protect yourself and your personal data online. Highly recommended!

    Viktor Mayer-Schönberger, Professor of Internet Governance and Regulation at the Oxford Internet Institute, University of Oxford. Author of “Delete” and “Big Data.”

  • Fake It is the cookbook for digital self-empowerment. An urgently needed primer in a time where multi-billion US companies try to dictate technology and culture across borders. Pernille Tranberg & Steffan Heuer provide a practical critique taking its strength from complementing long-term experience on location in San Francisco with a healthy European perspective.

    Matthias Weber, Digital Trendscout and owner of IT'S THE GLUE Transformation Design, Hamburg

  • In Fake It, authors Steffan Heuer and Pernille Tranberg provide a must-read treatise on how to protect and utilize the priceless asset of our personal data. Privacy isn't dead - it's just misunderstood and misrepresented. Fake It! offers numerous tips and tricks to help individuals fully understand the precious insights surrounding their digital identity.

    John C. Havens, author of Hacking Happiness, and the upcoming, Genuine: Authentic Happiness in an Age of Artificial Intelligence.

  • This book is a clear, concise and poignant survey of the digital landscape. Steffan Heuer and Pernille Tranberg succeed in covering all important aspects of digital life. Fake It should be on every book shelf.

    Ben Wagner, Director of the Centre for Internet & Human Rights at European University Viadrina

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The Authors

Steffan Heuer

Co-Author

Steffan Heuer has worked as a business reporter covering the intersection of technology and society in Silicon Valley for almost two decades. He is the US Correspondent for the leading German business magazine brand eins and has previously written for The Economist, MIT Tech Review and The Industry Standard. He divides his time between San Francisco and Berlin and can be found at @sheuer.

Pernille Tranberg

Co-Author

Pernille Tranberg is a veteran journalist, currently working as a special consultant to the Danish Business Authority, advising them on sustainable big data. Pernille served as advisor to the CEO of Berlingske Media, editor-in-chief at consumer advocacy magazine Tænk and reporter at national daily Politiken. She has written five books and lives in Copenhagen. She tweets at @PernilleT and runs her own privacy and data protection consultancy at digital-identitet.dk.

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Tools

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Recent Writing

Updates from the thick of the global surveillance economy.

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Stats

5000
Stealth Trackers on the Web
1.02
Billion People Hacked in 2014
145
Dollars in Damage per Stolen Data Set
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